The function and shape of the human body continue to change with age, and especially as we enter middle age, changes in the function, shape, and psychology of the human body become more obvious. , it has evolved into a discrete state in which the gap between short, fat, and thin people has widened, and certain conditions such as large abdomens, thick waists, slumped buttocks, and collapsed chest and back have evolved. This is a typical characteristic of middle-aged and elderly people.
Faced with such a special group, if sportswear manufacturers do not have a unified size and cannot do a unified calibration, they cannot produce on the assembly line.Change the type of substrate Costs will increase if the product is manufactured in small batches or in small batches.This is something that manufacturers want to avoid most.As a result, middle-aged and elderly people are left with only the option of buying sportswear that is ``a little greasy.'' Second, the middle-aged and elderly, especially the elderly, cannot tolerate the discomfort and irritation of the body, such as hard cuffs, short risers, tight pants, synthetic fiber fabrics, etc. Due to traditional Chinese ethics and aesthetic concepts, middle-aged and elderly people have become more restrained and introverted when choosing clothes. They lack the bold and lively psychological characteristics of foreign elderly people. Their demands for functions and accessories are also more difficult to meet than those of young people.This has led to the misconception that middle-aged and older people are in ``crisis'' and ``cannot wait.''
In fact, the consumer psychology of sportswear for middle-aged and elderly people is similar to that of ordinary clothing. With the growth of age and experience, people's psychological quality also tends to mature and stabilize. Therefore, when choosing sportswear, Middle-aged and older people should first of all ensure that the tones are not too dark and dull, or too colorful. Colors should be concise and lively, pure and elegant, pleasing to the eye and otherworldly. .And the style should be stable and dignified, loose, decent, comfortable and generous.The function should be soft, warm and elastic.Fine workmanship, high quality ,Reasonable prices...;All this reduces the choice of sportswear.
In recent years, many fashion experts and scholars have encouraged middle-aged and elderly people to free their minds, break away from the aesthetic concepts and customs of old Chinese traditional clothing, add emotion to their clothes, and boldly choose beautiful colors and styles. However, traditional thinking and customs formed over thousands of years in China can be overturned overnight. It is not an easy task.Furthermore, since the Chinese people themselves have a yellow complexion, it is a color that is difficult to match with clothing.Chinese clothing manufacturers have not yet fully understood this point.
